Monday, July 06, 2009

Air waves crescend

As the marketing manager of one of India's leading servicing providers remarked, our mobiles are our toys. Our rattles sometimes, figurative comforters, toys we throw in fits of fury.

Mobile monetisation remains a challenge- it may be one area where user generated content could take off.

It is definitely a sector to watch- mobile penetration in India is much higher. It is still growing at a very rapid pace.

For bottom of the pyramid tappers too, the mobile is a potential goldmine. messaging may not appeal to the illiterate target audience, but IVRS may work.

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