Wednesday, June 22, 2011

The need for IIPM

It's a reality that not all of us are bright enough to get in a top B-school. Maybe we don't want to drop years to get in an IIM. Or perhaps we are socially intelligent, and only of average academic intelligence.
But we want to do an MBA. And we can afford it.IIPM was constantly mentioned by our Advertising management professor, as an example of advertising that got results. By the time the students exited the course, it was too late to ask for a refund.
Maybe they know what they were getting into. Those larger than life ads, the silly "Dare to think beyond the IIMs slogan", the guru.
Ultimately it's what you make of your degree. The degree doesn't make you. When Arindam Chaudhuri is brought to book, measures should be taken so that those wanting to buy in the dream he sold have an alternative.
Otherwise, the cycle will be repeated with a sequel.

Monday, June 06, 2011

Fashionably You

If fashion is related to our clothes, social media is getting connected with how we fashion our inner selves. I was reading this and it has a point. We create content on social media, which is read by marketeers who shape products which we buy again to showcase our identity.
Is there a way out of this circle? Do we want an out? Just as fashion is sometimes what we chose to rebel against, but can't ignore, social media is similar. Even if we choose to not be on social media, it says something about us.
We construct different selves for different audiences- family, friends, colleagues. On social media, they are grouped together as 'Friends'. Can we have one identity online and split it up offline? A Limited Profile can hurt the feelings of people you exclude.
How do you explain to them that you are vainly trying to compartmentalize your life? Is it even possible? Parts will leak through, often in a graphic manner. tagging, comments, the system basically- keeps you on your toes deleting, untagging and so on in a vain attempt to keep silos intact.
Be yourself. Offline and online. Or else, you could go crazy :)